Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?
A) direct marketing
B) a push strategy
C) the publish-subscribe method
D) a pull strategy
E) vertical integration

Question

Quizplus · Accepted Answer

The push strategy involves the producer promoting the product to channel members such as distributors, wholesalers, and retailers who then push the product to the end customer. This approach is appropriate when the producer wants to control the distribution of the product and make sure it reaches the intended audience. This typically involves advertising, sales promotion, and personal selling to convince the channel members to carry the product and promote it to their customers.

Which of the Following Promotion Mix Approaches Involves a Producer