A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.
A) advertising
B) public relations
C) direct and digital marketing
D) retailing
E) merchandising

Question

Quizplus · Accepted Answer

Telephone marketing is a form of direct marketing, which is a subset of direct and digital marketing that involves directly communicating with customers to promote a product or service. Therefore, the company is most likely using the promotion tool of direct and digital marketing.

A Company That Uses Telephone Marketing to Sell Its Products