Which of the following is true of marketing strategies that are being developed in the new marketing communications model?
A) They are more targeted, social, and engaging.
B) They target much larger customer segments.
C) They rely more on mass-media marketing techniques.
D) They use very little alternative media.
E) They include a greater number of print media ads.

Question

Quizplus · Accepted Answer

The new marketing communications model emphasizes more targeted, social, and engaging marketing strategies, as opposed to the traditional mass marketing approach. This is driven by the rise of digital media and social networks, which enable companies to reach specific customer segments with personalized and interactive messages. Therefore, option A is the correct choice. Option B (targeting larger segments) is not accurate because the trend is towards niche and micro-segmentation. Option C (relying on mass media) is not correct because the focus is on integrated and multi-channel marketing. Option D (using little alternative media) is not accurate because the new model involves a variety of media channels and formats. Option E (having more print ads) is not true because the shift is towards digital and mobile channels.

Which of the Following Is True of Marketing Strategies That