ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image?
A) having well-trained personnel at retail outlets to explain the different ranges of products the company provides
B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks
C) lowering prices of ColaBlue's products in the short term
D) holding a press conference to explain the remedial steps that ColaBlue has taken
E) making new advertisements for ColaBlue products and sponsoring shows on television

Question

Quizplus · Accepted Answer

Holding a press conference to explain the remedial steps that ColaBlue has taken would be the most effective public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image. This allows the company to directly address the concerns of the public and show that they are taking responsibility for their actions and making changes to ensure the safety of their products. The other options do not directly address the issue at hand and may not effectively restore the public's trust in the brand.

ColaBlue, a Soft Drink Manufacturer, Is Sued by an Environmental