In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.
A) advertising
B) public relations
C) crowdsourcing
D) merchandising
E) personal selling

Question

Quizplus · Accepted Answer

Personal selling involves the use of a company's sales force to make individual presentations to customers in order to promote sales and build customer relationships. Advertising involves the use of mass media channels to promote a product, while public relations involves managing a company's image and reputation through various communication strategies. Crowdsourcing involves gathering information or ideas from a large group of people, and merchandising involves the display and promotion of a product in a retail environment.

In a Promotion Mix, ________ Occurs When a Firm's Sales