Which of the following is true of personal selling?
A) It is the most effective promotional tool for geographically dispersed buyers.
B) It allows firms to dramatize product offers through arts and visuals.
C) It is the most expensive promotional tool for companies to utilize.
D) It is an ineffective method for building long-term customer relationships.
E) It presents a firm's message as news rather than as a sales-directed communication.

Question

Quizplus · Accepted Answer

Personal selling is considered the most expensive promotional tool because it involves direct, one-on-one interaction between the salesperson and the potential customer, requiring significant investment in terms of time, training, and resources.

Which of the Following Is True of Personal Selling