Which of the following is true of direct and digital marketing?
A) Its marketing message is fixed and does not change according to the customer's requirements.
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C) It is presented as company news rather than as a sales-directed communication.
D) It does not involve any interaction between the company and its customers.
E) It is an impersonal promotion tool that hinders two-way communication.

Question

Quizplus · Accepted Answer

Direct and digital marketing are ideal for highly targeted marketing strategies that personalize messages and build one-to-one customer relationships.

Answer: C 
 Direct and digital marketing can be presented as company news rather than a sales-oriented message. However, this does not mean that it cannot have a sales objective.

Therefore, both options B and C can be considered valid as true statements about direct and digital marketing.

Which of the Following Is True of Direct and Digital