Which of the following is an example of a retailer using mobile marketing to enrich the customer's shopping experience at the same time that they stimulate buying?
A) Lacey's department store uses a virtual tour app of Paris to promote a week-long celebration revolving around French-themed clothing, jewelry, and fragrances in their stores.
B) Sharie's boutique issues mobile coupons to existing customers.
C) Java Lava sends a special e-mail to customers that displays fireworks when it's opened to celebrate the store's 1-year anniversary.
D) Books Abound uses an app to introduce customers to newly released books that are tailored to their reading preferences.
E) The Music Store launches an app that plays 10 seconds of a new song every time users access it.

Question

Quizplus · Accepted Answer

Option A describes the use of an app in a creative way to generate interest and sales around a particular theme or product line, while also providing an interactive experience for shoppers. The other options focus more on providing discounts or celebrating milestones, which may not necessarily enhance the overall shopping experience.

Which of the Following Is an Example of a Retailer