Which of the following is most likely an advantage of social media marketing?
A) Social media are targeted and personal.
B) Social media campaign results are easily measured.
C) Social networks are largely marketer controlled.
D) Social media allow marketers to engage in multichannel sales.
E) Social media campaigns are simply implemented and rarely backfire.

Question

Quizplus · Accepted Answer

Social media platforms allow for highly targeted marketing based on users' demographics, interests, and behaviors, making it a more personalized approach compared to traditional marketing methods.

Answer: B
 Social media platforms offer a range of analytics tools, providing real-time feedback on campaign performance, engagement rates, and audience behavior, allowing marketers to track ROI and optimize their campaigns accordingly.

Answer: D
 Social media platforms provide a range of channels for marketers to engage with audiences, such as organic content, paid ads, direct messaging, and influencer partnerships, making it easier to connect with consumers across multiple touchpoints.

(Note: C and E are not accurate advantages of social media marketing. Social networks are not largely marketer controlled as they depend on user-generated content and interactions. Additionally, social media campaigns can backfire and have negative consequences for companies, brands or individuals.)

Which of the Following Is Most Likely an Advantage of Social