Amazon.com targets opt-in customers with a limited number of helpful "we thought you'd like to know" messages based on their expressed preferences and previous purchases. This is referred to as permission-based e-mail advertising.

Question

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The statement accurately describes permission-based e-mail advertising, in which customers have given consent for companies to send them targeted messages based on their preferences and purchase history.

AmazonCom Targets Opt-In Customers with a Limited Number of Helpful