Which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry?
A) customization of search results
B) unwanted e-mail spam
C) invasion of consumer privacy
D) increasing costs of browsing
E) restrictions on digital offers and discounts

Question

Quizplus · Accepted Answer

Invasion of consumer privacy is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry. The use of personal information for targeted advertising, without consumer consent, raises ethical concerns and questions about the balance between the benefits of marketing and the individual's right to privacy. Other options like A, B, D, and E also pose challenges for the industry, but invasion of consumer privacy is generally considered the most significant issue.

Which of the Following Is Generally Regarded as the Toughest