Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as ________.

Question

Quizplus · Accepted Answer

Catalog marketing involves distributing printed materials that contain lists and descriptions of products to promote a business. This is the promotional strategy being used by Bradley Springs.

Bradley Springs, a Chain of Superstores, Promotes Its Business by Handing