Which of the following is true of the Privacy Promise launched by the Direct Marketing Association (DMA) ?
A) It forbids all DMA members from spending excessively on digital advertising.
B) It requires all DMA members to notify customers when any personal information is rented, sold, or exchanged with others.
C) It recommends that DMA members help each other by sharing customer psychographic data.
D) It forbids DMA members from sending e-mail, mail, or phone offers to any customer.
E) It encourages DMA members to create more digital content that is tailored for children under age 13.
Correct Answer:
Verified
Q91: Although do-not-call legislation has hurt parts of
Q92: Marketers use inbound telephone marketing to sell
Q93: Describe the various legislative actions that have
Q94: The marketing results from direct mail are
Q95: Direct-response television (DRTV)marketing takes one of two
Q96: For inbound telephone marketing, the company provides
Q98: An advantage of direct mail marketing over
Q99: Describe direct-response television (DRTV)marketing.
Q100: Whereas space is limited in an online
Q150: Internet marketing practices have raised a number
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents