An advantage of direct mail marketing over digital forms is that it provides something tangible for people to hold and keep and it can be used to send samples.

Question

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Direct mail marketing materials, such as postcards or brochures, can be physically held and kept by the recipient, giving a tangible aspect to the marketing message. Additionally, direct mail can include product samples or coupons that can be used to encourage purchases. Digital forms of marketing, such as email or social media advertising, do not provide the same level of tangible interaction.

An Advantage of Direct Mail Marketing Over Digital Forms Is