Marketing critics claim that the inevitable outcome of successful marketing is unsustainable overconsumption.

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Critics argue that successful marketing creates a culture of consumption that ultimately leads to overconsumption and depletion of resources, as consumers are encouraged to constantly purchase and discard products in order to keep up with changing trends and fashions. This focus on consumption and materialism is seen as problematic in terms of sustainability, as it encourages consumers to prioritize their own desires and wants over the long-term health of the planet and its resources.

Marketing Critics Claim That the Inevitable Outcome of Successful Marketing