Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.
A) consumer-oriented marketing
B) innovative marketing
C) sense-of-mission marketing
D) societal marketing
E) customer value marketing

Question

Quizplus · Accepted Answer

The principle of customer value marketing focuses on creating superior customer value and building profitable relationships with customers over the long term through providing better customer satisfaction than other competitors do. The concept of enlightened marketing, which is about building long-run consumer engagement and relationships by continually enhancing the benefits consumers receive from the firm's market offering, aligns with the principle of customer value marketing.

Enlightened Marketing Calls for Building Long-Run Consumer Engagement, Loyalty, and Relationships