When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing.
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer value

Question

Quizplus · Accepted Answer

Societal marketing focuses not only on meeting the needs and wants of consumers but also on considering the company's requirements and the long-term interests of society as a whole. It takes into account ethical, social, and environmental concerns and aims to create a sustainable impact on society. This approach goes beyond traditional consumer-oriented marketing and focuses on creating value for all stakeholders involved, including customers, employees, suppliers, and the wider community.

When a Company Makes Marketing Decisions by Considering Consumers' Wants