The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?
A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) affiliate marketing
E) innovative marketing

Question

Quizplus · Accepted Answer

The App Store's focus on understanding and satisfying the needs of the Millennial generation suggests a consumer-oriented marketing approach.

The App Store Views and Organizes Its Marketing Activities from the Viewpoint