Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.
A) business value statement
B) company mission statement
C) company vision statement
D) corporate marketing ethics policy
E) financial statement

Question

Quizplus · Accepted Answer

A corporate marketing ethics policy outlines the principles and values that guide a business's marketing activities. It provides broad guidelines for employees to follow when faced with ethical dilemmas. This type of policy is essential in promoting ethical behavior in the workplace and ensuring that all employees follow the same standards. Business value statements and financial statements do not address ethical considerations, while company mission and vision statements are usually focused on broader organizational goals and values, rather than specific ethical guidelines for marketing activities.

Jeff Barkins Is a Conscientious Marketing Manager