Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?
A) relative market share
B) market sentiment
C) return on marketing investment
D) market growth rate
E) brand image

Question

Quizplus · Accepted Answer

Market growth rate is one of the criteria that provides a measure of market attractiveness in the Boston Consulting Group approach, as it reflects the potential for future sales growth in the market. The other options are not directly related to measuring market attractiveness in this approach.

Which of the Following Criteria Provides a Measure of Market