Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?
A) Blue - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
B) Electra - a home entertainment system that has a strong market share in a market that is likely to expand in the future
C) Jump - an MP3 player that has a high market share in a market that is not expected to grow significantly
D) SpinDrive - a car audio system that has a high market share in a market that has been growing constantly
E) SoLo - a CD player that has a very low market share in a market that is shrinking rapidly

Question

Quizplus · Accepted Answer

A question mark product is one that has a low market share in a market that is growing steadily. Blue is a cell phone that is designed for music lovers and has a low market share, and the cell phone market is growing steadily. Therefore, Blue is the product that would most likely classify as a question mark for Vertigo.

Vertigo Is an Electronics Company