P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to focus on household care, beauty, and grooming products is an example of ________.
A) pruning
B) harvesting
C) market segmentation
D) diversification
E) market saturation

Question

Quizplus · Accepted Answer

Pruning is the process of removing unprofitable and non-core brands or products from a company's portfolio to focus on the more profitable and promising ones. P&G's decision to eliminate dozens of major brands from its portfolio is an example of pruning.

P&G's Decision to Eliminate Dozens of Major Brands from Its