EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.
A) market development
B) product development
C) diversification
D) market penetration
E) product adaptation

Question

Quizplus · Accepted Answer

EcoBean's introduction of a Special Shopper Card that allows customers to pay in advance for coffee and snacks is most likely an example of market penetration. Market penetration involves increasing sales of existing products in existing markets, which EcoBean is doing by providing a new payment option for their customers. The other options (market development, product development, diversification, and product adaptation) involve expanding into new markets or developing new products, which is not evident from the given information.

EcoBean, a Chain of Cafes, Has Introduced a Special Shopper