Under Armour's decision to add athletic shoes to its apparel line in 2006 is an example of a ________ strategy.
A) market penetration
B) market development
C) downsizing
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Under Armour's decision to add athletic shoes to its existing apparel line represents a product development strategy, as they are introducing new products to their existing market.

Under Armour's Decision to Add Athletic Shoes to Its Apparel