Under Armour's recent expansion into the digital personal health and fitness tracking market through acquisitions of three fitness app companies is a ________ strategy.
A) market penetration
B) market development
C) downsizing
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Diversification is the best choice because Under Armour is expanding into a new market (digital personal health and fitness tracking) that is unrelated to its current business of selling athletic and sports apparel.

Under Armour's Recent Expansion into the Digital Personal Health and Fitness