SBUs identified as cash cows need less investment than stars.

Name: SBUs identified as cash cows need less investment than stars.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

This is true. Cash cows are identified as having a high market share in a low-growth market, generating significant cash flow. As they are already established products, they require less investment in research and development or marketing than stars, which are identified as having a high market share in a high-growth market and require significant investment to grow.

SBUs Identified as Cash Cows Need Less Investment Than Stars