In the marketing mix, product includes the goods and services the company offers to the target market, while promotion includes advertising.

Question

Quizplus · Accepted Answer

This statement is true. Product refers to the tangible or intangible items offered by the company, while promotion includes various methods used to inform and persuade customers about the product, such as advertising, personal selling, sales promotions, and public relations.

In the Marketing Mix, Product Includes the Goods and Services