Evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are attained is called ________.
A) marketing control
B) marketing implementation
C) market planning
D) marketing development
E) market targeting

Question

Quizplus · Accepted Answer

Marketing control involves evaluating the effectiveness of marketing strategies and plans, comparing actual performance to planned performance, and taking corrective action if necessary to ensure that objectives are met. Marketing implementation refers to the process of executing marketing strategies and plans, market planning is the process of developing marketing strategies and plans, marketing development refers to activities involved in developing new products or markets, and market targeting involves selecting specific target markets to focus on with marketing activities.

Evaluating the Results of Marketing Strategies and Plans and Taking