A marketing intermediary would most likely help a firm by ________.
A) negotiating with labor unions regarding wages, hours, and benefits
B) providing technical expertise on the production and design of goods
C) competing directly with the firm in a certain product category
D) supplying the raw materials needed for manufacturing the firm's products
E) moving the firm's goods from production points to distribution centers

Question

Quizplus · Accepted Answer

A marketing intermediary, such as a distributor or wholesaler, plays a key role in moving a firm's products from production points to distribution centers, helping to ensure the products reach the intended customers. This can include activities such as transportation, storage, and order fulfillment. The other options listed are not typical functions of a marketing intermediary.

A Marketing Intermediary Would Most Likely Help a Firm by ________