The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?
A) suppliers
B) marketing intermediaries
C) local publics
D) competitors
E) employees

Question

Quizplus · Accepted Answer

Q-Mart is trying to reach the local publics section of the marketing microenvironment, specifically those who were affected by the hurricane in Genter. By providing free meals to those who lost their dwellings, Q-Mart is demonstrating its commitment to the community and building goodwill among local residents. This can help Q-Mart establish a positive reputation in the area and potentially increase customer loyalty once the store opens.

The Town of Genter Recently Witnessed a Devastating Hurricane That