Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________.
A) frugal marketing
B) value marketing
C) quality marketing
D) diverse marketing
E) prestige-oriented marketing

Question

Quizplus · Accepted Answer

Value marketing is the most appropriate response to consumers' back-to-basics sensibility in their lifestyle and spending patterns. Value marketing emphasizes providing customers with the best possible value for the price, focusing on the product's benefits while minimizing costs. Companies use strategies such as discounts, sales, and promotions to attract price-sensitive customers looking for affordable, high-quality products. By offering value for money, companies can appeal to a wider customer base, especially during economic downturns, when consumers are looking for ways to save money.

Companies Have Responded to Consumers' Back-To-Basics Sensibility in Their Lifestyle