Cause-related marketing techniques are typically unprofitable for businesses, which is why it is a rarely used form of corporate giving.

Question

Quizplus · Accepted Answer

This statement is false. Cause-related marketing techniques can be profitable for businesses as they create brand loyalty, attract socially conscious consumers, and increase sales. Many successful companies such as TOMS and Patagonia have demonstrated the effectiveness of cause-related marketing.

Cause-Related Marketing Techniques Are Typically Unprofitable for Businesses, Which Is