Marketers have a better chance of taking advantage of a person's secondary beliefs than his or her core beliefs.

Question

Quizplus · Accepted Answer

Secondary beliefs are beliefs that are less central to a person's identity and therefore are more susceptible to influence from external factors such as marketing messaging. Core beliefs, on the other hand, are deeply ingrained and resistant to change. Marketers may be able to influence a person's secondary beliefs in order to persuade them to purchase a particular product or service.

Marketers Have a Better Chance of Taking Advantage of a Person's