P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of ________ marketing.
A) social
B) environmental
C) ethical
D) cause-related
E) charitable

Question

Quizplus · Accepted Answer

The Tide Loads of Hope program is an example of cause-related marketing, in which a company aligns itself with a social cause to promote its brand and products while also doing good for the community. P&G is partnering with disaster relief organizations to provide a valuable service (laundry) to those affected by disasters, which both helps those families and promotes Tide as a caring and socially responsible brand.

P&G "Tide Loads of Hope" Program Provides Mobile Laundromats and Loads