Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?
A) They develop strategies to change the marketing environment.
B) They believe that marketing strategies are bound by the current environment.
C) They passively accept the marketing environment in its current state.
D) They view the marketing environment as an uncontrollable element.
E) They design strategies according to environmental forces in the market.

Question

Quizplus · Accepted Answer

Companies that take a proactive stance toward the marketing environment develop strategies to change the marketing environment. This means that they actively seek to shape the environment to their advantage, rather than simply accepting it as it is. Such companies are likely to be more innovative and adaptable, and better able to take advantage of opportunities in the marketplace.

Which of the Following Is Most Likely True About Companies