The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________.
A) failure to provide value-priced products for online customers
B) protecting the privacy of knowing and unknowing customers
C) providing too many alternative products online which confuses customers
D) rarely following the marketing orientation when devising promotional offers online
E) failing to reach their target customers through online marketing

Question

Quizplus · Accepted Answer

With the increase in online, mobile, and social media, companies have access to a vast amount of customer data. This makes it crucial for them to ensure that they protect customers' privacy and avoid any unethical use of their data. Failure to do so can lead to legal and reputation-related consequences for the company.

The Boom in Online, Mobile, and Social Media Has Created