Which of the following is true of a good marketing information system?
A) It focuses solely on maximizing the amount of data generated irrespective of relevance.
B) It typically uses only external sources of data in marketing research.
C) It balances the information that a firm would like to have against what they really need.
D) It develops a way of offering information about future plans of action that might not be very feasible or cost-effective.
E) It eliminates the time-consuming task of assessing the information needs of a firm.

Question

Quizplus · Accepted Answer

A good marketing information system balances the information that a firm would like to have against what they really need. It considers both internal and external sources of data, and focuses on generating relevant information that can help the firm make informed decisions. It also takes into account the costs and feasibility of collecting and analyzing data. A good system does not simply aim to maximize the amount of data generated without regard for its relevance or usefulness. Furthermore, it typically involves assessing the information needs of the firm in order to ensure that the right data is being collected and analyzed.

Which of the Following Is True of a Good Marketing