Which of the following is a quantitative approach to research?
A) observational research
B) online focus groups
C) ethnographic research
D) in-depth interviews
E) marketing surveys

Question

Quizplus · Accepted Answer

Marketing surveys are a quantitative approach to research as they involve the use of structured questionnaires or surveys to gather numerical data from a large sample size. Observational research, ethnographic research, in-depth interviews, and online focus groups are qualitative approaches that gather non-numerical data through direct observation, interviews, or group discussions.

Which of the Following Is a Quantitative Approach to Research