Describe the components of a marketing information system (MIS), and list its three main functions.
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Q1: Although internal databases can be accessed more
Q2: Which of the following demonstrates the real
Q3: Secondary data consist of information collected for
Q4: Internal databases usually are more expensive to
Q6: Which of the following is true of
Q7: An effective MIS assesses information needs, develops
Q8: The initial function of a marketing information
Q9: When managers glean information from their company's
Q10: The information collected for an internal database
Q11: Susan Hart, the manager of a children's
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