Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market.
B) It cannot be collected from internal sources of a firm such as employees and the sales force.
C) It requires inside information from a competitors' internal database.
D) It can be obtained from information that is available in the public domain.
E) It can be obtained from online databases only through subscription and a fee.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence can be obtained from information that is available in the public domain, such as trade publications, news articles, and financial reports. It does not require inside information from a competitors' internal database, and it can be obtained for free or at a low cost through online databases or other sources. However, it cannot predict a firm's future or the pattern of forces in the market with certainty.

Which of the Following Is True of Competitive Marketing Intelligence