Burger Town introduced a new hamburger and released it in two different cities at two different prices. Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price that resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of ________.
A) exploratory research
B) survey research
C) netnography research
D) experimental research
E) descriptive research

Question

Quizplus · Accepted Answer

This is an example of experimental research, as Burger Town introduced a new hamburger at two different prices and analyzed the sales records to determine which price resulted in better profits, ultimately using this information to set a nationwide price.

Burger Town Introduced a New Hamburger and Released It in Two