Which of the following is true of focus group discussions?
A) They usually employ large samples.
B) Consumers' facial expressions are hidden.
C) Results can be easily generalized to an entire population.
D) The quantitative data can be evaluated quickly and economically.
E) Consumers are not always honest and open about their opinions.

Question

Quizplus · Accepted Answer

Focus group discussions rely on qualitative data, and consumers may not always feel comfortable sharing their honest opinions in a group setting. Therefore, the responses gathered in focus group discussions may not always be completely open and honest.

Which of the Following Is True of Focus Group Discussions