________ are small groups of consumers who interact directly and informally with product designers without a moderator.
A) Cross-functional groups
B) Ethnographic groups
C) Observational groups
D) Immersion groups
E) Traditional focus groups

Question

Quizplus · Accepted Answer

Immersion groups are characterized by small groups of customers who directly interact with the designers of the product without the involvement of a moderator. The aim of these groups is to foster direct and informal communication between consumers and product designers to better understand product usage and generate new ideas for product development. Immersion groups permit deeper level insights and feedback to be obtained than traditional focus groups.

________ Are Small Groups of Consumers Who Interact Directly and Informally