A practice called ________ allows marketers to use online data to target ads and offers to specific customers.
A) online listening
B) behavioral targeting
C) social media tracking
D) data analytics
E) online targeting

Question

Quizplus · Accepted Answer

Behavioral targeting is the practice of using online data, such as browsing history and search queries, to target specific ads and offers to individual customers based on their behavior and interests. Online listening refers to monitoring online conversations and social media mentions, while social media tracking involves analyzing social media metrics and engagement. Data analytics is the process of analyzing large sets of data to identify patterns and make data-driven decisions. Online targeting is a general term that can encompass different targeting techniques, including behavioral targeting.

A Practice Called ________ Allows Marketers to Use Online Data