Harmon, a nationwide department store, uses checkout scanners to record shoppers' purchases. Which term best describes Harmon's checkout scanners?
A) nonprobability sampling tool
B) mechanical instrument
C) neuromarketing tool
D) touch point device
E) CRM system

Question

Quizplus · Accepted Answer

Harmon's checkout scanners are mechanical instruments used to record shoppers' purchases. Nonprobability sampling tools, neuromarketing tools, touch point devices, and CRM systems are different types of marketing research tools that serve different purposes.

Harmon, a Nationwide Department Store, Uses Checkout Scanners to Record