Data collection, processing, and analysis are undertaken during which stage of the marketing research process?
A) selecting a sampling method
B) interpreting the findings
C) implementing the research plan
D) drawing conclusions from the findings
E) selecting a research approach

Question

Quizplus · Accepted Answer

Data collection, processing, and analysis are all undertaken during the "implementing the research plan" stage of the marketing research process. This stage involves actually carrying out the research and collecting data according to the plan developed in earlier stages. Once the data has been collected, it is processed and analyzed to yield insights and findings that can be used to make informed marketing decisions.

Data Collection, Processing, and Analysis Are Undertaken During Which Stage