A category of ethnographic research used to observe consumers in a natural context in virtual and mobile spaces is referred to as ________.
A) interethnography
B) netnography
C) microethnography
D) macroethnography
E) demography

Question

Quizplus · Accepted Answer

Netnography is the category of ethnographic research used to observe consumers in a natural context in virtual and mobile spaces. Interethnography refers to the study of interactions between different cultures, microethnography is a detailed observation of a small group or community, and macroethnography is the study of large-scale social phenomena. Demography is the study of statistics related to human populations. None of these other options are directly related to observing consumers in virtual and mobile spaces.

A Category of Ethnographic Research Used to Observe Consumers in a Natural