________ is a method of gathering primary data that involves asking people questions about their knowledge, attitudes, preferences, and buying behavior.
A) Observational research
B) Archival research
C) Survey research
D) Experimental research
E) Causal research

Question

Quizplus · Accepted Answer

Survey research involves asking people questions to gather primary data about their knowledge, attitudes, preferences, and buying behavior. This method is commonly used in market research to gain insights into consumer behavior and preferences, and to inform marketing strategies and product development.

________ Is a Method of Gathering Primary Data That Involves