According to Sigmund Freud's theory, a person's buying decisions are ________.
A) easily revealed through online marketing surveys and questionnaires
B) affected by motives that the person is completely aware of
C) always driven by the need for status and independence
D) motivated by needs that are arranged in a hierarchy
E) affected by subconscious, hidden motivations

Question

Quizplus · Accepted Answer

According to Freud's theory, a person's buying decisions are influenced by unconscious, hidden motivations that they may not even be aware of themselves. This means that online marketing surveys and questionnaires may only capture surface-level rationale for purchasing behavior, and that status and independence may not be the only or primary motivators. Additionally, Freud's hierarchy of needs (option D) is a different theory altogether and not specifically applicable to his views on consumer behavior.

According to Sigmund Freud's Theory, a Person's Buying Decisions Are