Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process.
A) evaluation of alternatives
B) need recognition
C) information search
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

Devon is already aware of her need for a new car and has done some research (information search) to narrow down her options to the Honda Civic and Toyota Corolla. She is now evaluating the alternatives and weighing the pros and cons of each option. The purchase decision and post-purchase behavior stages come after she has made her decision.

Devon Is in the Market for a New Car